CueContext is pioneering innovative Mobile Digital Engagement solutions to enrich zoo visitors' experiences.
WilderLinkSM Experiences, offered as Experience as a Service (XaaS) that zoos can make available to the public, will make visits easier to enjoy, help connect zoos to audiences anywhere, expand their role in education, and supercharge the FUN FACTOR!
The Smarter ZooSM mobile platform enables zoos to deploy real-time, contextual, and mobile-first WilderLinkSM Experiences to guests in situ, ex situ, and across social media.
CueContext is recasting the mobile guest experience at zoos as a direct extension of each guest’s unique visit.
WilderLinkSM Experiences can be adapted for specific contexts and audiences to make zoo visits more meaningful and personal.
Individualized content and communications are instantly accessible on most devices through apps that guests already have – no app store required.
CueContext is helping zoos close the distance between animal and observer with mobile storytelling that brings guests closer to wildlife and increases social learning.
WilderLinkSM Experiences can enhance real wildlife encounters, education programs, remote learning, temporary exhibits, attractions, events, retail, and concessions.
Insights about experience popularity and social media sharing can be measured to continuously improve the guest experience.
CueContext is collaborating with zoological societies and their service providers to enable new value propositions, new efficiencies, and new partnerships.
WilderLinkSM Experiences can give global programs a local presence at zoos with targeted reach.
Special event and content marketing can re-invent zoo offerings, attract sponsors, and compliment social media fundraising.
Enhance the guest experience and the value of a visit
Increase attendance and visitor satisfaction
Improve interactivity, interpretation, and educational programming
Inspire caring for the natural world and conservation action
Expand social media leverage and effectiveness
Grow sources of earned and non-earned revenue
Measure how the guest experience impacts mission outcomes
The Smarter ZooSM mobile platform is outcome-driven and highly flexible to allow zoos to continuously adapt and innovate their digital guest experiences according to primary and department-led goals. CueContext will work closely with zoo staff to ensure that objectives and priorities are encapsulated in the platform, app, and service design.
The platform is delivered as Experience as a Service (XaaS) and is designed to empower zoo staff and minimize resource impact. It employs rule automation and context-sensing technology to deliver context-adapted mobile experiences to guests. CueContext provides a range of administration services to ensure that optimum digital guest experience outcomes are achieved.
As the platform is used, new types of data become available that provide valuable insight into the zoo’s digital operational performance, educational impact, and guests behavior. CueContext provides real-time, pre-packaged, and custom reporting services, and will collaborate with zoo staff on the data analyses and services that meet the zoo's operating objectives.
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